‘Empowering her future’
Entering into its developmental phase, Kerala is witnessing a deep-seated social transformation. The future belongs to a society where women are partners to a sustainable development – a dream attainable only through a pioneering administration and an accountable government. With vision and resourcefulness guiding her, today’s woman is emerging into a participatory role in the developmental activities, starting from the grassroots. It is a matter of pride to launch this mission – a project that envisions supporting the Kerala Woman as she marches into an empowered tomorrow.

The Gender Park – A far sighted vision

Emancipation of women, to help instate their rightful status in the most dignified way, is the idea behind the proposed Gender Park. In a society where women are enslaved by societal norms and conventions, the concept of The Gender Park helps her to come forth, overthrowing the exasperating social shackles, to achieve liberation in its complete sense. For a woman, The Gender Park is the perfect setting for an all encompassing deliverance – economically, culturally, socially and emotionally.

The Gender Park, first of its kind in India, is an initiative of the Department of Social Justice, Govt. of Kerala, to resolve the gender inequity in development. It acts as a convergence centre for Women Studies, Activities, Research Institutions, Entrepreneurship Initiatives, Organizations, Individuals, Policies/ Programs/Projects concentrating Training and Research, Culture, Art, Literature and Media, Social Security and Law, Documentation and Library, Education, Health and Support, Business and Trade, Productive Sectors, etc. The project envisages tackling the problems and issues of women, ensuring better social security in all aspects of their well-being.

The proposed Gender Park is a hearth of women-centric activities, which would cater to all needs of a woman and strengthen her in all means necessary. With the implementation of several projects, women are presented with a plethora of opportunities to identify themselves, their potentials and weaknesses and respectively take up roles suiting their intellectual capacities in various sectors of development. At Gender Park, various activities of women are pooled into a common platform irrespective of social, political or economic divisions.

The First Gender Park is proposed to be set up at Vellimadukunnu of Kozhikkode District (Northern side of Kerala) in 24 Acres of land owned by the Department of Social Justice. The second Gender Park will be set up in the Capital City, Trivandrum and the third Gender Park, at Cochin, Kerala.

Nature of Activities

Organize conferences and other events that can create awareness & discuss issues faced by women in various walks of life and shall act as an Adviser to the government in framing the policy.
Develop educational materials and training programs to help women progress in society.
Skill Development Programs for differently-abled women in the society
Support Research & Development by monitoring social trends.
Honour contribution of individuals & organizations.
Co-operate with academia & industry to further goals of the gender park.

Role of Gender Park

Owner of SheTaxi Service
Beneficiary identification and selection
Extend fund support to beneficiaries
Branding, Campaigns and Promotion
Brand Ambassadors and Theme Songs
Awareness programmes and Trainings to entrepreneurs
Trainings/ Certifications to drivers
Self-defense awareness and training
Overall monitoring and coordination of all stake holders

Website: www.genderpark.gov.in

Rain Concert is an Award winning convergence technologies solutions and products’ company based in Technopark, Trivandrum incorporated in 2006 and has always been synonymous with value innovation. Rain Concert solutions are uniquely designed to address environmental concerns, at the same time backed by innovative and powerful business models which ensures measurable personal, social and economic benefits to all the stakeholders. A list of more than 500 projects and a global client base is a testimony to Rain Concert’s capability to conceive, deliver and implement cost effective and qualitative solutions.  Rain Concert bring to the table a unique mix of social relevance, alternative, unconventional & innovative business models and technical expertise.

Rain Concert focuses into Safety and Security domain,  ersFirst SafeCity, Rain Concert’s flagship initiative is aimed to build a safety ecosystem. SafeCity networks for safety and security, empowering each and every stake holders of the ecosystem by combining technologies, human intervention and unconventional business models. ersFirst SafeCity is a security frame work that brings together various stake holders including police, hospitals, ambulance, security personnel’s, NGO, friendly, family and other Emergency Response System in a single ecosystem. Rain Concert has bagged many recognition nation wide and has been awarded with NASSCOM award for top safety solution of the year 2013. Also it has been listed under the top four finalists for this year’s Sankalp Award (2013). Rain Concert was also awarded by CNBC’s Youngturks as one of the finest social enterprises in the country through YT Awards and covered by national and regional media.

SheTaxi is part of ersFirst Safecity and safe transportation of women in the city falls under one of the major safety challenges in a city.

Other Solutions under ersFirst SafeCity includes SafeHome [Home Safety], SafeBus [Transport Safety], SafeForce [Workforce Safety], SafeWomen [Women Safety], SafeExpress [Shops and Commercial Establishments], SafeBox [Connected Safety Box for Valuables and Cash], etc.

Role of Rain Concert

Complete Operations, Business Development
Facilitate and manage 24x7 emergency Call Centre
Safety and Security Services
Safety Map
Fleet Management services
Revenue Generation and sustainability
Strategic Tie ups to ensure the above
Innovative Business/ Revenue models and technological advancements

Website: www.rainconcert.in 


Maruti Suzuki India Limited is an automobile manufacturer in India, a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012, it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto, to the hatchback Ritz, A-Star, Swift, Wagon R, Zen and sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni, Multi Purpose vehicle Suzuki Ertiga and Sports Utility vehicle Grand Vitara

The company's headquarters are on Nelson Mandela Road, New Delhi. In February 2012, the company sold its ten millionth vehicle in India.

Role of Maruti Suzuki

Provide customized/ branded/ designed cabs
Driving Trainings/ Refresher trainings and certifications to drivers
Facilitate branding
Service and maintenance of the cabs
Road safety awareness
Facilitate license procedures

Entrepreneurship Driven Model

The advent of one of the most sought-after 24x7 Women Only Travelling Cab System ‘24x7 She Taxi’ in Kerala will account to significant societal transformations with respect to the safety and security of women populace. The ‘24x7 She Taxi Service’ traveler cab apart from enhancing the safety and security aspects concerning women will also introduce an innovative and first-of-its kind initiative in the Country’s Employment Business Model strategized and developed for empowerment of women in the State.


Technology enabled

This 24x7 She Taxi initiative is an unconventional and groundbreaking initiative designed to bring about radical transformations by empowering the women strata in the society. This distinctive entrepreneurship driven model also aims to bring about social as well as economic empowerment of women, at large. 24x7 She Taxi is a comprehensive, state-of-the-art solution designed and developed to promote safety of women using enhanced safety and security technology based solutions.


Unconventional Revenue Models

Passionate women with an attitude to bring a change in the society, with certain other prequalifications will be brought to a table with immense opportunities, to make sure merits are not compromised. This includes financial assistance and necessary collaborations – both private as well as public, assured business, elevated profile [She is not a driver – She is a facilitator – She is an entrepreneur, She is an information disseminator, she is a merchant, she is a change maker], technological advancements, unconventional revenue models.